I-Chinese Double Eleven Shopping Carnival

I-Double Eleven Shopping Carnival ibhekisela osukwini lokuthengisa oluku-inthanethi ngoNovemba 11 unyaka ngamunye.Isuka ekuthuthukisweni kokuthengisa okuku-inthanethi okuphethwe yi-Taobao Mall (Tmall) ngoNovemba 11, 2009. Ngaleso sikhathi, inani labathengisi ababambe iqhaza nemizamo yokuphromotha yayinomkhawulo, kodwa Imali engenayo yawudlula kude umphumela obulindelwe, ngakho uNovemba 11 waba usuku olumisiwe. usuku lokuthi i-Tmall ibambe imisebenzi yokuphromotha emikhulu.I-Double Eleven isibe umcimbi waminyaka yonke embonini ye-e-commerce yaseShayina futhi kancane kancane ithinte imboni yezohwebo nge-inthanethi.
Ngomhlaka-11 Novemba 2021, i-2021 Double Eleven Shopping Carnival iyaqala.

Kusukela u-Tmall aqale ifestiveli yezitolo "Double Eleven" ngo-2009, lolu suku lonyaka seluphenduke idili lokuthenga langempela labantu bonke.
Amandla "Double Eleven"
Izinxushunxushu ezithi “Double Eleven” zingabonakala ezimpini zokukhangisa kwezohwebo.Iwebhusayithi ye-e-commerce ibeke iqembu lezikhangiso ezinetimu ethi "face-slapping" kumidiya eminingi.Isiqubulo sasihlanganisa "ukulethwa obala kanye nengxenye yenyanga", "isaphulelo esingu-50% somgunyathi", "ukubuyekezwa okubi kwenyama yomuntu", okukhomba ngokuqondile inani lembangi Izinkinga ezifana nokuphakama okungamanga, ukulethwa okuhamba kancane, ukuthengiswa kweplathifomu yezimpahla zomgunyathi. , imigilingwane yokukhangisa, nokudalwa kwedatha.Eqinisweni, lezi zinkinga sezicishe zaba yinkinga evamile emkhakheni we-e-commerce.
Kuyaphawuleka ukuthi ngokuncintisana okushubile phakathi kwezinkampani ezinkulu ze-e-commerce, i-"Double Eleven" ingaphambili isinenyanga yonke.Nakuba lokhu kuwukuziphatha kwemakethe okuzenzakalelayo kwabathengisi, ukuncintisana okungahlelekile kulethe ububi Obuningi: Ngakolunye uhlangothi, ukusetshenziswa kwabantu ngokuxhamazela kuphinde kugqugquzelwe futhi kuthuthukiswe, ngakolunye uhlangothi, ukwethemba kwabathengi kumawebhusayithi we-e-commerce kudonswa ngokweqile.Ngaphezu kwalokho, kuphinde kuholele ezinkingeni ezinjengokukhungatheka kwemboni yokulethwa kwezidingo, ukupakishwa ngokweqile kanye nokuvikelwa okungekhona kwemvelo kanye nokumosha.

Esimweni sokwenyuka kwengcindezi ekhuphukayo emnothweni, ukugeleza okukhulayo kwabagibeli kanye nevolumu enkulu kakhulu yokuthenga yansuku zonke ye-“Double Eleven” yomkhosi wokuthenga wezitolo ubonisa ukuzimisela okuqinile namandla okusebenzisa aphezulu abantu, okungangabazeki okukhuthaza ukufunwa ekhaya kuwuphawu oluhle. .“Ukuqhuma” kwesidingo se-e-commerce sembule amandla amakhulu okusetshenziswa kwe-inthanethi kwe-China, okuwukungqubuzana phakathi kwefomethi yendabuko yokuthengisa namafomethi amasha okuthengisa.I-CEO ye-Alibaba Group u-Jack Ma ukholelwa ukuthi i-“Double Eleven” yezitolo iwuphawu lwenguquko yezomnotho yase-China kanye nempi phakathi kwezinhlobo ezintsha zokumaketha namamodeli okuthengisa endabuko.Abahlaziyi bathi ngokuphumelela ngempumelelo kwama-node ayizigidi eziyizinkulungwane eziyi-10, ifomethi yezitolo zaseShayina “iyashintsha ngokuyisisekelo”-ifomu le-inthanethi lokuthenga selishintshiwe lisuka ekubeni elinye lamashaneli angeziwe embonini yokudayisa laya ekubeni elijwayelekile lokugqugquzela isidingo sasekhaya eChina.Kusukela kulokhu, ifomethi yokuthengisa yendabuko iye yaphoqeleka ukuthi ithuthuke ngendlela eyindilinga.(Ukubuyekezwa Kwansuku zonke kwe-Huaxi Metropolis)
I-boom yabathengi ye-"Double Eleven" ayikwazi ukufakwa kubhamuza ledijithali elikhuphuka unyaka nonyaka.Uma ufuna ukuzuza intuthuko esheshayo, kokubili amabhizinisi kanye nabathengi kufanele kube okunengqondo kakhulu.Kungale ndlela kuphela, lapho i-“Double Eleven” ingeke ibe umgubho “wokulahla udoti”